<h4><strong>Job Title: Digital Marketing Specialist (Freelancer)</strong></h4><p><strong>Experience:</strong> 2+ Years</p><p><strong>Location:</strong> Remote</p><p><strong>Job Type:</strong> Freelance</p><p><br /></p><p>HireFlexpert is one of the most emerging freelance platforms that connects skilled freelancers with verified businesses for flexible project based work. Freelancers are evaluated through a structured assessment, and only qualified experts are assigned to projects.</p><p> </p><h3><strong>Job Overview</strong></h3><p>We are looking for a creative and results-driven <strong>Digital Marketing Specialist ( freelancer ) </strong> with 2+ years of experience to join our team on a freelance basis. The ideal candidate should have hands-on expertise in planning, executing, and optimizing digital marketing campaigns to drive brand awareness, traffic, and conversions.</p><h3><strong>Key Responsibilities</strong></h3><ul><li>Plan and execute <strong>digital marketing campaigns</strong> across multiple channels.</li><li>Manage and optimize <strong>paid advertising campaigns</strong> (Google Ads, Meta Ads, etc.).</li><li>Handle <strong>social media marketing</strong> (content planning, posting, engagement).</li><li>Perform <strong>SEO and SEM activities</strong> to improve website rankings and visibility.</li><li>Analyze campaign performance using tools like Google Analytics and generate reports.</li><li>Create and manage email marketing campaigns.</li><li>Conduct keyword research and competitor analysis.</li><li>Collaborate with design and content teams to create engaging creatives.</li></ul><h3><strong>Required Skills &amp; Qualifications</strong></h3><ul><li>2+ years of experience in <strong>Digital Marketing</strong>.</li><li>Hands-on experience with <strong>Google Ads, Facebook/Instagram Ads</strong>.</li><li>Strong knowledge of <strong>SEO, SEM, and social media marketing</strong>.</li><li>Familiarity with tools like <strong>Google Analytics, Search Console, SEMrush, or Ahrefs</strong>.</li><li>Basic understanding of content marketing and copywriting.</li><li>Strong analytical and problem-solving skills.</li><li>Good communication and time management skills.</li></ul><h3><strong>Preferred Skills (Good to Have)</strong></h3><ul><li>Experience with marketing automation tools.</li><li>Knowledge of influencer marketing and brand collaborations.</li><li>Basic understanding of graphic tools like Canva or Adobe Suite.</li><li>Experience working with e-commerce or lead generation campaigns.</li></ul>