Seo Optimization Jobs in India

JOB Title: SENIOR SEO EXECUTIVE – ON-PAGE

Experience: 2-5 Years

Location: Noida

Mode:Onsite

Job Summary

We are looking for a Senior SEO Executive – On-Page Focus to take ownership of on-page, content, and technical SEO across multiple client projects. This role requires hands-on experience in website audits, content optimization, generative engine optimization (GEO), Core Web Vitals, and GA4/GSC analysis, along with the ability to guide and review off-page work executed by a separate team.

The ideal candidate is execution-driven, data-oriented, and capable of translating SEO insights into clear action plans for content writers, developers, and off-page executives.

Roles and Responsibilities

On-Page and Content SEO

• Own on-page SEO strategy and execution for 15–25 client projects simultaneously.

• Perform detailed on-page audits covering content, meta tags, headings, internal linking, and URL structure.

• Optimize content based on search intent, SERP analysis, and competitor content gaps.

• Improve click-through rates (CTR) using Google Search Console data, including titles, meta descriptions, and structured content.

• Address thin content, duplicate content, keyword cannibalization, and content hierarchy issues.

• Plan and implement topic clusters and internal linking strategies.

• Apply local on-page SEO principles, including NAP consistency and location pages.

• Use AI-assisted content optimization tools while following Google guidelines.

Technical SEO

• Address crawlability and indexing issues involving robots.txt, XML sitemaps, canonical tags, and redirects.

• Monitor and improve Core Web Vitals (LCP, CLS, and INP) in coordination with developers.

• Conduct technical audits using Screaming Frog, Google Search Console, PageSpeed Insights, SE Ranking, and similar tools.

• Ensure SEO best practices are followed during website changes, migrations, and new page launches.

Analytics and Reporting

• Set up and analyze GA4, Google Search Console (GSC), and Google Tag Manager (GTM) events.

• Track organic performance, landing-page metrics, and conversion data.

• Use performance data to prioritize optimization tasks and measure impact.

Off-Page Coordination (Oversight Only)

• Guide off-page teams on anchor-text strategy, link-quality standards, and page-level link priorities.

• Review off-page deliverables for alignment with SEO strategy; direct backlink execution is not required.

Collaboration and Ownership

• Collaborate closely with content writers, developers, and project managers.

• Create clear SEO briefs and actionable optimization plans.

• Meet deadlines, maintain quality standards, and drive measurable SEO improvements.

Requirements

• 2–5 years of hands-on on-page and technical SEO experience; agency experience is preferred.

• Strong understanding of search intent, content optimization, technical SEO fundamentals, Core Web Vitals, and page experience.

• Practical experience with GA4, GSC, GTM, Screaming Frog, SEMrush, Ahrefs, and/or SE Ranking.

• Experience optimizing websites across multiple industries.

• Ability to manage high-volume project workloads with a structured approach.

• Good written and verbal communication skills for coordination with content and development teams.

Soft Skills

• Strong written and verbal communication skills.

• Ability to work independently and manage multiple tasks.

• Comfort working collaboratively in a team environment.

Skills and Qualifications

• Bachelor’s degree in Marketing, Computer Science, or a related field; 2–5 years of SEO experience and a strong SEO portfolio are preferred.

• Proven experience as an SEO specialist.

• Strong understanding of Google algorithm updates and SEO best practices.

• Analytical mindset with a focus on practical execution.

• Experience using Google Analytics for SEO analysis.

• Experience with generative engine optimization (GEO), including AI Overviews and AI search tools such as Claude, ChatGPT, Perplexity, and Gemini.

1. Create and execute comprehensive digital marketing plans to drive brand awareness, engagement, and lead generation.
2. Develop high-quality and engaging content for digital channels, including blog posts, articles, newsletters, social media posts, and videos.
3. Optimize website content and structure for search engines and manage off-page SEO activities (link building, directory submissions, content promotion) to improve visibility and drive traffic.
4. Manage paid search campaigns (SEM) to improve visibility and drive traffic.
5. Design and implement email marketing campaigns, including newsletters, promotional offers, and automated email sequences.
6. Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, and make data-driven recommendations for improvement.

Required Skills

1. Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, SEO tools, social media management tools)
2. Strong understanding of current digital marketing trends and best practices
3. Excellent written and verbal communication skills
4. Creative thinking and problem-solving abilities
5. Ability to analyze data and draw actionable insights
6. Strong project management skills and attention to detail

1. Create and execute comprehensive digital marketing plans to drive brand awareness, engagement, and lead generation.
2. Develop high-quality and engaging content for digital channels, including blog posts, articles, newsletters, social media posts, and videos.
3. Optimize website content and structure for search engines and manage off-page SEO activities (link building, directory submissions, content promotion) to improve visibility and drive traffic.
4. Manage paid search campaigns (SEM) to improve visibility and drive traffic.
5. Design and implement email marketing campaigns, including newsletters, promotional offers, and automated email sequences.
6. Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, and make data-driven recommendations for improvement.

Required Skills

1. Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, SEO tools, social media management tools)
2. Strong understanding of current digital marketing trends and best practices
3. Excellent written and verbal communication skills
4. Creative thinking and problem-solving abilities
5. Ability to analyze data and draw actionable insights
6. Strong project management skills and attention to detail