SENIOR SEO EXECUTIVE – ON-PAGE
Business Thrust Techsoft Pvt Ltd
JOB Title: SENIOR SEO EXECUTIVE – ON-PAGE
Experience: 2-5 Years
Location: Noida
Mode:Onsite
Job Summary
We are looking for a Senior SEO Executive – On-Page Focus to take ownership of on-page, content, and technical SEO across multiple client projects. This role requires hands-on experience in website audits, content optimization, generative engine optimization (GEO), Core Web Vitals, and GA4/GSC analysis, along with the ability to guide and review off-page work executed by a separate team.
The ideal candidate is execution-driven, data-oriented, and capable of translating SEO insights into clear action plans for content writers, developers, and off-page executives.
Roles and Responsibilities
On-Page and Content SEO
• Own on-page SEO strategy and execution for 15–25 client projects simultaneously.
• Perform detailed on-page audits covering content, meta tags, headings, internal linking, and URL structure.
• Optimize content based on search intent, SERP analysis, and competitor content gaps.
• Improve click-through rates (CTR) using Google Search Console data, including titles, meta descriptions, and structured content.
• Address thin content, duplicate content, keyword cannibalization, and content hierarchy issues.
• Plan and implement topic clusters and internal linking strategies.
• Apply local on-page SEO principles, including NAP consistency and location pages.
• Use AI-assisted content optimization tools while following Google guidelines.
Technical SEO
• Address crawlability and indexing issues involving robots.txt, XML sitemaps, canonical tags, and redirects.
• Monitor and improve Core Web Vitals (LCP, CLS, and INP) in coordination with developers.
• Conduct technical audits using Screaming Frog, Google Search Console, PageSpeed Insights, SE Ranking, and similar tools.
• Ensure SEO best practices are followed during website changes, migrations, and new page launches.
Analytics and Reporting
• Set up and analyze GA4, Google Search Console (GSC), and Google Tag Manager (GTM) events.
• Track organic performance, landing-page metrics, and conversion data.
• Use performance data to prioritize optimization tasks and measure impact.
Off-Page Coordination (Oversight Only)
• Guide off-page teams on anchor-text strategy, link-quality standards, and page-level link priorities.
• Review off-page deliverables for alignment with SEO strategy; direct backlink execution is not required.
Collaboration and Ownership
• Collaborate closely with content writers, developers, and project managers.
• Create clear SEO briefs and actionable optimization plans.
• Meet deadlines, maintain quality standards, and drive measurable SEO improvements.
Requirements
• 2–5 years of hands-on on-page and technical SEO experience; agency experience is preferred.
• Strong understanding of search intent, content optimization, technical SEO fundamentals, Core Web Vitals, and page experience.
• Practical experience with GA4, GSC, GTM, Screaming Frog, SEMrush, Ahrefs, and/or SE Ranking.
• Experience optimizing websites across multiple industries.
• Ability to manage high-volume project workloads with a structured approach.
• Good written and verbal communication skills for coordination with content and development teams.
Soft Skills
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple tasks.
• Comfort working collaboratively in a team environment.
Skills and Qualifications
• Bachelor’s degree in Marketing, Computer Science, or a related field; 2–5 years of SEO experience and a strong SEO portfolio are preferred.
• Proven experience as an SEO specialist.
• Strong understanding of Google algorithm updates and SEO best practices.
• Analytical mindset with a focus on practical execution.
• Experience using Google Analytics for SEO analysis.
• Experience with generative engine optimization (GEO), including AI Overviews and AI search tools such as Claude, ChatGPT, Perplexity, and Gemini.
Posted: 2 days ago