Google Tag Manager Gtm Jobs in Chennai

Job Title : Senior Performance Marketer

Location: Chennai (Work From Office)

Experience : 4 + years

Work Shift: 2:00 PM – 12:00 AM IST

Work Mode: Work From Office only (Hybrid and Remote options are not available)

About the Role

We are looking for a Senior Performance Marketer with 4+ years of experience in a digital marketing agency, specializing in Google Ads and Meta Ads. This role is ideal for someone who has successfully managed high-budget Paid Search campaigns for international B2C clients and enjoys driving measurable business growth through data-driven performance marketing.

Key Responsibilities

• Plan, execute, and optimize high-budget Google Ads campaigns across Search, Performance Max, AI Max, and Shopping.
• Develop and manage Meta Ads campaigns focused on customer acquisition and revenue growth.
• Implement and manage advanced conversion tracking and attribution.
• Own campaign strategy, optimization, reporting, and performance analysis to maximize ROAS and business outcomes.
• Manage multiple international client accounts independently, ensuring exceptional client communication and account management.
• Present campaign insights, recommendations, and performance updates to US and UK clients.
• Identify growth opportunities through PPC, SEM, CRO, and Paid Acquisition strategies.
• Collaborate with internal teams to deliver measurable results and improve campaign performance.
• Mentor junior team members and contribute to building a high-performing performance marketing team.

Required Skills & Experience

• 4+ years of Performance Marketing experience in a Digital Marketing Agency.
• Strong hands-on expertise in Google Ads (Search, Performance Max, AI Max, Shopping Campaigns).
• Strong experience with Meta Ads for customer acquisition.
• Experience implementing advanced conversion tracking and attribution.
• Proven success managing high-budget Paid Search campaigns for US and UK B2C clients.
• Excellent client-facing communication and account management skills.
• Experience independently managing multiple international client accounts.
• Strong analytical skills with expertise in:
• PPC
• SEM
• Paid Search
• Paid Acquisition
• Conversion Rate Optimization (CRO)
• ROAS optimization
• Performance reporting
• Good working knowledge of:
• Shopify
• LinkedIn Ads
• TikTok Ads
• Reddit Ads
• Pinterest Ads

Preferred Candidate Profile

You'll be a great fit if you:

• Have a strong track record of scaling B2C brands through Google Ads and Meta Ads.
• Are comfortable owning strategy as well as execution.
• Thrive in a fast-paced agency environment.
• Enjoy working directly with international clients and solving complex growth challenges.

Please Do Not Apply If

• Your experience is primarily in SEO, Organic Marketing, or Content Marketing.
• You transitioned from SEO into Paid Search with only 1–2 years of Google Ads experience.
• Your experience is predominantly in B2B marketing.
• You have worked primarily in an in-house marketing team.
• Your role has been limited to campaign execution without directly managing or communicating with US or UK clients.
• You have less than 4 years of relevant digital marketing agency experience.

If Google Ads and Meta Ads are your core strengths and you're passionate about scaling international B2C brands through performance marketing, we'd love to hear from you.

Job title : Paid Search Specialist

Location: Chennai (Work From Office)

Experience : 3-5 years

Work Shift: 2:00 PM – 12:00 AM IST

Work Mode: Work From Office only (Hybrid and Remote work arrangements are not available.)

About the Role

This role is ideal for candidates with strong expertise in Google Ads, supported by hands-on experience in Meta Ads. While Google Ads will be the primary area of evaluation, experience managing Meta Ads campaigns is a mandatory requirement. Candidates with proven success across both platforms will be preferred.

You will work directly with US and UK clients, managing performance campaigns, optimizing results, and delivering measurable business growth.

Key Responsibilities

• Plan, launch, manage, and optimize Google Ads campaigns across Search, Performance Max, Shopping, and other campaign types.
• Create and optimize Meta Ads campaigns focused on customer acquisition and revenue growth.
• Monitor campaign performance and optimize key metrics including ROAS, CPA, CTR, and conversion rate.
• Analyze campaign data and provide actionable recommendations to improve performance.
• Implement and monitor conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Prepare performance reports and present campaign insights to clients.
• Independently manage multiple client accounts while maintaining excellent client communication.
• Stay updated with platform changes and identify opportunities to improve campaign performance.

What We're Looking For

• 3–5 years of Performance Marketing experience in a Digital Marketing Agency.
• Strong hands-on expertise in Google Ads.
• Hands-on experience managing Meta Ads campaigns.
• Experience managing B2C Paid Search campaigns.
• Experience working with US and/or UK clients is highly preferred.
• Strong understanding of campaign optimization, attribution, reporting, and performance metrics.
• Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
• Excellent analytical, problem-solving, and communication skills.
• Experience independently managing multiple client accounts.

Preferred Skills

• Performance Max Campaigns
• Google Shopping Campaigns
• Enhanced Conversion Tracking
• Shopify
• Looker Studio
• Microsoft Ads (Bing)

Please Do Not Apply If

• Your experience is primarily in SEO, Organic Marketing, or Content Marketing.
• Your experience is predominantly in B2B marketing.
• You have worked primarily in an in-house marketing team.
• You have limited hands-on experience with Google Ads or Meta Ads.
• You do not have experience working in a digital marketing agency.

Job Title : Business Development Manager - Government & Enterprise Sales

Location: Chennai

Experience: 3-6 Years

Employment Type: Full-time, Permanent

Industry: Education / Training

Role Overview:

We are looking for an ambitious and energetic Business Development Manager to drive business growth by identifying new opportunities, developing government-sector clients, and building long-term relationships. The ideal candidate should have strong experience in government client handling / public-sector business development, preferably within the education, training, skill development, or related sectors.

Key Responsibilities

• Develop and execute business development strategies focused on revenue growth and client satisfaction.
• Identify new markets, business opportunities, and potential government/public-sector clients.
• Arrange and conduct business meetings with prospective government clients and stakeholders.
• Promote company products/services and understand client requirements.
• Manage the complete sales cycle, including lead generation, negotiations, proposals, and contract closure.
• Prepare sales contracts and ensure compliance with organizational policies and client requirements.
• Maintain accurate records of sales, revenue, invoices, and client interactions.
• Provide post-sales support and ensure high levels of client satisfaction.
• Build and maintain strong, long-term relationships with government and institutional clients.
• Guide and develop junior sales/business development team members.

Required Skills & Qualifications

• 3-4 years of experience in Business Development, Sales, Institutional Sales, Government Sales, or a similar role.
• Mandatory/Preferred: Experience dealing with government clients/public-sector organizations.
• Strong proven sales and business development track record.
• Experience in the Education / Training / Skill Development sector will be an advantage.
• Strong knowledge of market research and business development.
• Excellent communication, negotiation, and relationship-management skills.
• Proficiency in MS Office and CRM tools.
• Strong planning, time-management, and organizational skills.
• Ability to build rapport with senior stakeholders and decision-makers.

Job Title : Key Account Manager (KAM) – B2B Field Sales

Location: Chennai

Experience: 1–3 Years

Job Type: Full-time

About the Role

We are looking for a Business Development Executive – B2B Field Sales for our Chennai location.

This is a target-driven new business sales role. The primary responsibility of the candidate will be to identify potential B2B clients through cold calling and lead generation, schedule appointments, meet clients, present Pepagora's solutions, follow up with prospects and close deals.

The candidate will be responsible for managing the sales process from prospecting to closure.

Key Responsibilities

• Make regular outbound cold calls to identify potential B2B customers
• Generate and qualify leads through cold calling, market research and other prospecting activities
• Understand the prospect's business requirements and identify potential opportunities
• Schedule appointments with decision-makers and prospective clients
• Conduct client meetings through phone, virtual meetings and physical visits
• Present and explain Pepagora's products and services to prospects
• Handle objections and negotiate with prospective customers
• Conduct regular follow-ups with prospects
• Convert qualified leads into paying customers
• Take ownership of the complete sales cycle from cold call → appointment → meeting → follow-up → negotiation → closure
• Maintain an active sales pipeline and work towards monthly revenue targets
• Update all calls, meetings, follow-ups and sales activities in the CRM on a daily basis
• Coordinate with internal teams for successful deal closure and client onboarding
• Build long-term relationships with acquired clients

What We Are Looking For

• 1–3 years of experience in B2B Sales / Business Development / Inside Sales / Field Sales
• Strong experience in cold calling and lead generation
• Proven ability to set appointments with prospective clients
• Experience in converting appointments/leads into sales
• Comfortable handling the complete sales cycle independently
• Strong follow-up and negotiation skills
• Target-oriented and comfortable working with monthly sales targets
• Good verbal communication skills in English and Tamil
• Confident in speaking with business owners and decision-makers
• Comfortable with both inside sales and field/client meetings
• Basic CRM knowledge and willingness to maintain daily CRM updates
• Self-motivated, persistent and comfortable working in a high-activity sales environment

Ideal Candidate Profile

The ideal candidate should have experience in a hunter-style sales role, where they are responsible for generating business rather than only handling existing customers.