<ol><li>Create and execute comprehensive digital marketing plans to drive brand awareness, engagement, and lead generation.</li><li>Develop high-quality and engaging content for digital channels, including blog posts, articles, newsletters, social media posts, and videos.</li><li>Optimize website content and structure for search engines and manage off-page SEO activities (link building, directory submissions, content promotion) to improve visibility and drive traffic.</li><li>Manage paid search campaigns (SEM) to improve visibility and drive traffic.</li><li>Design and implement email marketing campaigns, including newsletters, promotional offers, and automated email sequences.</li><li>Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, and make data-driven recommendations for improvement.</li></ol> Required Skills<ol><li>Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, SEO tools, social media management tools)</li><li>Strong understanding of current digital marketing trends and best practices</li><li>Excellent written and verbal communication skills</li><li>Creative thinking and problem-solving abilities</li><li>Ability to analyze data and draw actionable insights</li><li>Strong project management skills and attention to detail</li></ol>