Job title : Paid Search SpecialistLocation: Chennai (Work From Office)Experience : 3-5 yearsWork Shift: 2:00 PM – 12:00 AM ISTWork Mode: Work From Office only (Hybrid and Remote work arrangements are not available.) About the RoleThis role is ideal for candidates with strong expertise in Google Ads, supported by hands-on experience in Meta Ads. While Google Ads will be the primary area of evaluation, experience managing Meta Ads campaigns is a mandatory requirement. Candidates with proven success across both platforms will be preferred.You will work directly with US and UK clients, managing performance campaigns, optimizing results, and delivering measurable business growth. Key Responsibilities<ul><li>Plan, launch, manage, and optimize Google Ads campaigns across Search, Performance Max, Shopping, and other campaign types.</li><li>Create and optimize Meta Ads campaigns focused on customer acquisition and revenue growth.</li><li>Monitor campaign performance and optimize key metrics including ROAS, CPA, CTR, and conversion rate.</li><li>Analyze campaign data and provide actionable recommendations to improve performance.</li><li>Implement and monitor conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).</li><li>Prepare performance reports and present campaign insights to clients.</li><li>Independently manage multiple client accounts while maintaining excellent client communication.</li><li>Stay updated with platform changes and identify opportunities to improve campaign performance.</li></ul>What We're Looking For<ul><li>3–5 years of Performance Marketing experience in a Digital Marketing Agency.</li><li>Strong hands-on expertise in Google Ads.</li><li>Hands-on experience managing Meta Ads campaigns.</li><li>Experience managing B2C Paid Search campaigns.</li><li>Experience working with US and/or UK clients is highly preferred.</li><li>Strong understanding of campaign optimization, attribution, reporting, and performance metrics.</li><li>Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.</li><li>Excellent analytical, problem-solving, and communication skills.</li><li>Experience independently managing multiple client accounts.</li></ul>Preferred Skills<ul><li>Performance Max Campaigns</li><li>Google Shopping Campaigns</li><li>Enhanced Conversion Tracking</li><li>Shopify</li><li>Looker Studio</li><li>Microsoft Ads (Bing)</li></ul>Please Do Not Apply If<ul><li>Your experience is primarily in SEO, Organic Marketing, or Content Marketing.</li><li>Your experience is predominantly in B2B marketing.</li><li>You have worked primarily in an in-house marketing team.</li><li>You have limited hands-on experience with Google Ads or Meta Ads.</li><li>You do not have experience working in a digital marketing agency.</li></ul>