Job Title : PPC Specialist – Google AdsExperience: 3+ YearsLocation: NoidaWork Mode: Work From Office Role OverviewWe are looking for a hands-on PPC Specialist with 4+ years of experience in Google Ads execution, optimization, and performance management. The ideal candidate should have experience handling high-budget accounts and e-commerce brands, with a strong focus on ROAS, conversions, revenue, and ROI. Key Responsibilities<ul><li>Execute and manage Google Ads campaigns across Search, Performance Max, Shopping, Display, and YouTube.</li><li>Manage high-budget accounts and optimize campaigns for ROAS, CPA, CPC, CTR, conversions, and revenue.</li><li>Handle end-to-end campaign execution including keyword research, ad creation, bidding, budgeting, targeting, and optimization.</li><li>Analyze search terms and implement negative keywords to improve traffic quality.</li><li>Optimize campaigns based on audience, location, device, products, and performance data.</li><li>Conduct A/B testing of ads, landing pages, and campaign strategies.</li><li>Set up and monitor conversion tracking using Google Ads, GA4, and GTM.</li><li>Prepare performance reports and provide actionable optimization insights.</li></ul> Requirements<ul><li>3+ years of hands-on Google Ads/PPC experience.</li><li>Proven experience managing high-budget Google Ads campaigns.</li><li>Strong hands-on experience with e-commerce brands.</li><li>Excellent proficiency in Google Search Ads and Performance Max.</li><li>Good knowledge of Google Shopping, Display, YouTube, GA4, and GTM.</li><li>Strong understanding of ROAS, CPA, CPC, CTR, conversions, and revenue.</li><li>Strong analytical skills and ability to independently execute and optimize campaigns.</li></ul>